Category: Experiments

  • The Surreal Aesthetic of AI-Generated Sporting Events
    The Surreal Aesthetic of AI-Generated Sporting Events

    AI generated MMA. See the full video here. Credit: Guillaume Hurbault Artificial Intelligence is poised to disrupt Hollywood and as I’ve said earlier, the AI revolution will not only challenge the current production processes but is also likely to introduce entirely new aesthetic forms which promise to be really weird. As the tools for creating…

  • AI Video Ad from Creatify

    I used Creatify to make an AI generated ad for Bow Wow & Beyond and it was pretty decent given the effort required. With a bit more tweaking I think I could have had something ready to share on social. We’ll likely see more services like this disrupting the advertising and marketing fields in the…

  • Maximum Perception Trailer

    I created a trailer for Maximum Perception for the CuriousReforge AI trailer contest. This was made using only AI. Tools that were used include Midjourney, RunwayML, Leonardo, ElevenLabs, Magnific, Final Cut Pro and Photoshop. Let me know what you think.

  • How AI is Set to Disrupt the Film, Video, and TV Industry: Key Insights and Predictions for 2024

    Key Takeaways Strategic Analysis of Disruption in the Film, Video, and Television Industry Applying Christensen’s Theory of Disruptive Innovation According to Clay Christensen’s theory of disruptive innovation, detailed in his book The Innovator’s Dilemma, incumbent players in any industry are susceptible to disruption when new entrants offer a product that, while initially inferior, provides distinct…

  • Generative AI & The Advertising Industry

    Clay Christensen, a renowned scholar, introduced the theory of disruptive technology to explain how new innovations can upend established industries. According to Christensen, disruptive technologies initially emerge in niche markets, often overlooked by major players because they are not as profitable or sophisticated. However, these technologies gradually improve and begin to attract mainstream customers, eventually…

  • Exploring the Future of Warfare: An AI Film on the B-21 Stealth Bomber

    Today I created an experimental AI film about the US Air Force’s B-21 Stealth Bomber. This project was driven by the latest news about the B-21’s recent test flight. The goal was to see how quickly I could produce a film that reflects current events. In addition to the usual tools I also made use…

  • RunwayML’s new Lip Sync Tool is a Game Changer

    THE MINE, by Michael Tippett using RunwayML’s new Lip Sync feature One of the biggest challenges in creating films using AI is crafting realistic conversations. It’s incredibly difficult to generate scenes with any emotional subtlety, as AI often struggles to capture the nuances of human interaction. This complexity becomes even more apparent in dialogue-heavy scenes,…

  • Using AI to Understand Art and Design History

    One of the most useful and least discussed features of Midjourney is its ability to describe an image. You can upload any image and it will tell you what it is and decompose its elements. Its like having the world’s greatest art historian teaching you art history. For example, Midjourney describes this image in the…

  • Using AI to Recreate History, Personal or Otherwise

    Film makers are starting to use generative AI to recreate historical accounts of past events. One of the most impressive is Somme Requiem. The film recounts the Christmas Day truce in 1914. I grew up in Johannesburg as a kid but there are many things I remember that were not captured in photos let alone…