Category: How AI will Disrupt the World
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Transforming Media: Generative AI’s Role in Cutting Film and Video Production Costs
Generative AI is poised to drive major cost efficiencies across film, TV, advertising, video games and other media productions. A McKinsey report estimates generative AI could contribute up to $4.4 trillion annually to global productivity, with marketing/sales capturing up to 15% of that value ($463 billion). Virtual Production & Digital Assets Automated Video Creation &…
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Generative AI & The Advertising Industry
Clay Christensen, a renowned scholar, introduced the theory of disruptive technology to explain how new innovations can upend established industries. According to Christensen, disruptive technologies initially emerge in niche markets, often overlooked by major players because they are not as profitable or sophisticated. However, these technologies gradually improve and begin to attract mainstream customers, eventually…
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Exploring the Future of Warfare: An AI Film on the B-21 Stealth Bomber
Today I created an experimental AI film about the US Air Force’s B-21 Stealth Bomber. This project was driven by the latest news about the B-21’s recent test flight. The goal was to see how quickly I could produce a film that reflects current events. In addition to the usual tools I also made use…
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Investment in Generative AI
Rapid Growth in Funding The generative AI industry has witnessed a surge in venture capital funding in recent years, attracting over $26 billion in investments over the last five years. This rapid growth in funding highlights the increasing interest and confidence of investors in the potential of generative AI technologies. Significant Early-Stage Investment Early-stage investment…
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RunwayML’s new Lip Sync Tool is a Game Changer
THE MINE, by Michael Tippett using RunwayML’s new Lip Sync feature One of the biggest challenges in creating films using AI is crafting realistic conversations. It’s incredibly difficult to generate scenes with any emotional subtlety, as AI often struggles to capture the nuances of human interaction. This complexity becomes even more apparent in dialogue-heavy scenes,…
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AI on the Lot
Over over 800 innovators, artists, and professionals in the AI space gathered last week in Los Angeles to explore the ways in which AI and film will intersect in the future. Here is a write up of the event. Some of the more notable attendees included: Kathryn Brillhart Kathryn Brillhart is a Cinematographer, Director, and…
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Using AI to Recreate History, Personal or Otherwise
Film makers are starting to use generative AI to recreate historical accounts of past events. One of the most impressive is Somme Requiem. The film recounts the Christmas Day truce in 1914. I grew up in Johannesburg as a kid but there are many things I remember that were not captured in photos let alone…