Category: Predictions & Forecasts
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The Surreal Aesthetic of AI-Generated Sporting Events
AI generated MMA. See the full video here. Credit: Guillaume Hurbault Artificial Intelligence is poised to disrupt Hollywood and as I’ve said earlier, the AI revolution will not only challenge the current production processes but is also likely to introduce entirely new aesthetic forms which promise to be really weird. As the tools for creating…
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AI Disruption in Filmmaking: The Coming Revolution in Hollywood
Hollywood is on the verge of an unprecedented transformation. A seismic shift is coming, not from traditional studios or blockbuster directors, but from AI and Gen AI. Comprehending the scale of things on the Internet is always a challenge but in looking at some of the data from Doug Shapiro’s analysis provides a sobering and…
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The Disruption of Film and Video by Generative AI: How and When?
The world of film and video is on the brink of a major transformation, driven by the advancements in generative AI. This emerging technology promises to revolutionize how content is created, distributed, and consumed. But how exactly will this disruption unfold, and when can we expect to see its impact? Marketing Use Cases Susceptible to…
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How AI is Set to Disrupt the Film, Video, and TV Industry: Key Insights and Predictions for 2024
Key Takeaways Strategic Analysis of Disruption in the Film, Video, and Television Industry Applying Christensen’s Theory of Disruptive Innovation According to Clay Christensen’s theory of disruptive innovation, detailed in his book The Innovator’s Dilemma, incumbent players in any industry are susceptible to disruption when new entrants offer a product that, while initially inferior, provides distinct…
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Transforming Media: Generative AI’s Role in Cutting Film and Video Production Costs
Generative AI is poised to drive major cost efficiencies across film, TV, advertising, video games and other media productions. A McKinsey report estimates generative AI could contribute up to $4.4 trillion annually to global productivity, with marketing/sales capturing up to 15% of that value ($463 billion). Virtual Production & Digital Assets Automated Video Creation &…
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Generative AI & The Advertising Industry
Clay Christensen, a renowned scholar, introduced the theory of disruptive technology to explain how new innovations can upend established industries. According to Christensen, disruptive technologies initially emerge in niche markets, often overlooked by major players because they are not as profitable or sophisticated. However, these technologies gradually improve and begin to attract mainstream customers, eventually…
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Indian Voters Bombarded With Millions of Deepfakes, Approved by Political Candidates
A new article in Wired highlights the dangers that AI poses in any upcoming election. India’s elections are offering a glimpse into the AI-driven future of democracy, where politicians are increasingly using audio and video deepfakes to reach voters. These deepfakes, approved by the candidates themselves, present a new challenge as voters may not realize…
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Exploring the Future of Warfare: An AI Film on the B-21 Stealth Bomber
Today I created an experimental AI film about the US Air Force’s B-21 Stealth Bomber. This project was driven by the latest news about the B-21’s recent test flight. The goal was to see how quickly I could produce a film that reflects current events. In addition to the usual tools I also made use…
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Investment in Generative AI
Rapid Growth in Funding The generative AI industry has witnessed a surge in venture capital funding in recent years, attracting over $26 billion in investments over the last five years. This rapid growth in funding highlights the increasing interest and confidence of investors in the potential of generative AI technologies. Significant Early-Stage Investment Early-stage investment…
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RunwayML’s new Lip Sync Tool is a Game Changer
THE MINE, by Michael Tippett using RunwayML’s new Lip Sync feature One of the biggest challenges in creating films using AI is crafting realistic conversations. It’s incredibly difficult to generate scenes with any emotional subtlety, as AI often struggles to capture the nuances of human interaction. This complexity becomes even more apparent in dialogue-heavy scenes,…