Category: Business

  • Transforming Media: Generative AI’s Role in Cutting Film and Video Production Costs

    Generative AI is poised to drive major cost efficiencies across film, TV, advertising, video games and other media productions. A McKinsey report estimates generative AI could contribute up to $4.4 trillion annually to global productivity, with marketing/sales capturing up to 15% of that value ($463 billion). Virtual Production & Digital Assets Automated Video Creation &…

  • Generative AI & The Advertising Industry

    Clay Christensen, a renowned scholar, introduced the theory of disruptive technology to explain how new innovations can upend established industries. According to Christensen, disruptive technologies initially emerge in niche markets, often overlooked by major players because they are not as profitable or sophisticated. However, these technologies gradually improve and begin to attract mainstream customers, eventually…

  • Investment in Generative AI

    Rapid Growth in Funding The generative AI industry has witnessed a surge in venture capital funding in recent years, attracting over $26 billion in investments over the last five years. This rapid growth in funding highlights the increasing interest and confidence of investors in the potential of generative AI technologies. Significant Early-Stage Investment Early-stage investment…

  • AI on the Lot

    Over over 800 innovators, artists, and professionals in the AI space gathered last week in Los Angeles to explore the ways in which AI and film will intersect in the future. Here is a write up of the event. Some of the more notable attendees included: Kathryn Brillhart Kathryn Brillhart is a Cinematographer, Director, and…