Category: Business
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The Disruption of Film and Video by Generative AI: How and When?
The world of film and video is on the brink of a major transformation, driven by the advancements in generative AI. This emerging technology promises to revolutionize how content is created, distributed, and consumed. But how exactly will this disruption unfold, and when can we expect to see its impact? Marketing Use Cases Susceptible to…
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How AI is Set to Disrupt the Film, Video, and TV Industry: Key Insights and Predictions for 2024
Key Takeaways Strategic Analysis of Disruption in the Film, Video, and Television Industry Applying Christensen’s Theory of Disruptive Innovation According to Clay Christensen’s theory of disruptive innovation, detailed in his book The Innovator’s Dilemma, incumbent players in any industry are susceptible to disruption when new entrants offer a product that, while initially inferior, provides distinct…
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Transforming Media: Generative AI’s Role in Cutting Film and Video Production Costs
Generative AI is poised to drive major cost efficiencies across film, TV, advertising, video games and other media productions. A McKinsey report estimates generative AI could contribute up to $4.4 trillion annually to global productivity, with marketing/sales capturing up to 15% of that value ($463 billion). Virtual Production & Digital Assets Automated Video Creation &…
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Generative AI & The Advertising Industry
Clay Christensen, a renowned scholar, introduced the theory of disruptive technology to explain how new innovations can upend established industries. According to Christensen, disruptive technologies initially emerge in niche markets, often overlooked by major players because they are not as profitable or sophisticated. However, these technologies gradually improve and begin to attract mainstream customers, eventually…
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Investment in Generative AI
Rapid Growth in Funding The generative AI industry has witnessed a surge in venture capital funding in recent years, attracting over $26 billion in investments over the last five years. This rapid growth in funding highlights the increasing interest and confidence of investors in the potential of generative AI technologies. Significant Early-Stage Investment Early-stage investment…
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AI on the Lot
Over over 800 innovators, artists, and professionals in the AI space gathered last week in Los Angeles to explore the ways in which AI and film will intersect in the future. Here is a write up of the event. Some of the more notable attendees included: Kathryn Brillhart Kathryn Brillhart is a Cinematographer, Director, and…